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Goshen Solutions · B2B ABM outsourcing

Your AccountBased Marketing department,without hiring a team.

We join your company as a new department: with a corporate email, strategy, tools and one clear goal. Meetings with the decision makers of the accounts your sales team needs to open.

Book a conversation See the Schneider Electric case
How a Goshen-run ABM department works
YOUR MARKETOil & GasEnergyMiningIndustrialTechnologyMeeting bookedGeneral managementSalesMarketingKAMsABM departmentrun by Goshenabm@yourcompany.com
5key accounts prioritized
50decision makers connected
4meetings handed to KAMs
US$3Min return

Counters: real 6-month Schneider Electric program. Sectors where our team has worked; dots are illustrative.

Schneider Electric case

4

strategic meetings in 6 months

US$3M

in return from those meetings

+400%

pipeline growth in Colombia*

+219.5%

pipeline growth in Chile*

*Figures announced by Schneider Electric.

The model

We are not one more agency on your vendor list. We are a department of your company.

With Schneider Electric we worked from a company email address. From there we led the strategy, the tools and the conversation with each decision maker, as an experienced in-house ABM team would.

01

We join you

Corporate email, access to your CRM and a session with your KAMs to understand which accounts matter and why.

02

We prioritize accounts

We define the ideal decision maker, map each account's buying committee and score every contact.

03

We activate

Account-specific messages and technical content through email, LinkedIn, WhatsApp, calls, webinars and events.

04

We deliver meetings

We book the discovery meeting and hand it to your KAM with full context. We measure every step.

What your company gets

  • An ABM team with no hiring process
  • Strategy by account and by buying-committee role
  • Technical content that handles objections
  • Your KAMs' LinkedIn profiles positioned as industry voices
  • Progress dashboard: accounts, contacts, meetings and opportunities
How long is a program?

The minimum contract is 6 months. That is what it takes to activate a buying committee in complex B2B sales.

Does it replace my sales team?

No. It feeds it. We open the door and your KAM leads the relationship and the close.

Who pays for the tools?

Your company subscribes to the data and automation tools. We recommend which ones and we run them.

Success stories

Results with real names.

Programs run by the Grupo Goshén team for companies that sell to other companies.

ABM · Oil & Gas and Energy · Colombia and Chile
One-to-one portal: agentesdeimpacto.com ↗

A portal where every piece of content had a single reader.

We researched every ICP in their key Oil & Gas accounts in depth: Ecopetrol, Cenit, Promigas, PetroEcuador and Geopark. With that research we built agentesdeimpacto.com, a specialized portal where every piece of content was designed for one prospect, connected to webinars, white papers and events.

*Figures announced by Schneider Electric.

4strategic meetings in 6 months
US$3Min return
+400%pipeline growth in Colombia*
+219.5%pipeline growth in Chile*

Accounts with no sales owner (No Shades of Grey)

  1. Showed interest62%
  2. Became preliminary opportunities31%
  3. Reached a KAM with clear intent17%
ABM · Industrial
Buying committee mapped account by account

Compressors from US$13,000 up, sold account by account.

Nobody buys an industrial air compressor from an ad. We segmented 7,900 accounts, identified every decision maker in each buying committee and reached them with consultative messages that surfaced a need they had not named yet. The sales team received documented opportunities.

79compressors sold
+US$1Min sales at minimum (79 units from US$13,000)
189documented opportunities
3,897decision makers identified

Program funnel

  1. Market7,900
  2. Decision makers3,897
  3. Effective contacts549
  4. Active accounts363
  5. Opportunities189
  6. Sales79
ABM · Distributor channel · Colombia
Partner portal and training academy

A partner portal that grew the distributor network.

Lenovo's client was the distributor. We built a partner portal and a training academy so every distributor could sell the brand better. That is how we expanded Lenovo's distributor network across Colombia.

15sales from 780 contacts
300qualified leads
2%conversion (goal: 0.8%)
4sales teams trained

ABM funnel

  1. Universe780
  2. Decision makers170
  3. Effective contacts87
  4. Active contacts59
  5. Opportunities33
  6. Sales15
Buen VivirInbound · Construction

A 12-month project, sold in one week.

We profiled buyers with real interest, reached them with campaigns and project pages, and joined marketing and sales. Buyers arrived at the sales room ready to buy.

100%of DaVinci units sold
1launch week
12months was the goal

Time to sell the project

  1. Goal12 months
  2. Actual1 week
Inbound · Beauty

Salons selling online during the pandemic.

Help Your Salon helped salons sell online, and Hairdressers United Latam turned stylist training into a digital festival with over 34 artists.

Finalist at the Portafolio Awards.

+500salons enrolled
80online stores created
+8,000platform visits
+$40Min sales in one month (COP)

Some of the brands our team has worked with

Grupo Goshén

One group, one door for every company size.

Three brands, one team and one way of working: strategy that ends in sales.

250 people

Your door in the group: Shammah

Team

The people leading the group.

Over 15 years helping companies turn their digital ecosystems into engines that attract and qualify clients.

Diana Galindo
Founder

Diana Galindo

ABM and Inbound Marketing strategist. Previously a digital strategist at Sancho BBDO and Leo Burnett, working with brands such as AB InBev, Pepsico, Avianca and Asobancaria.

View LinkedIn profile ↗
Esteban Osorio
Co-founder

Esteban Osorio

ABM and Inbound Marketing specialist. Digital strategist for Discovery Networks, El Tiempo Casa Editorial and VMLY&R, with brands such as Microsoft, Bancolombia and Lenovo. Marketing strategy professor.

View LinkedIn profile ↗

Let's talk

Tell us which accounts you want to open.

In a 30-minute conversation we review your key accounts, your sales cycle and whether an ABM department makes sense for your company.

Office

Carrera 16 #93-78, Bogotá, Colombia
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